Leads, Customers, Employees and Partners

In this lesson we’re going to look at some of the most popular audience profiles for corporate websites. You can use these as a kick-off point for developing the audience profiles for your own website.

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Lead Conversion

I said it before, and I’ll say it again: the goal of every corporate lead-generation website is to create warm leads for the sales team.

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The Corporate Site Marketing Funnel

Before we get into specific objectives I want to touch on the funnel model. This is an important concept for you to understand. It’s a fundamental part of business, and it’s a fundamental part of building a business website.

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