“A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed.” – Wikipedia
When you’re creating a corporate website it’s easy to fall into a trap of building it for the wrong audience. This usually happens because you’re seeking approval from internal stakeholders, like management and employees. While it’s important to get their feedback, you must remember that they’re not the target audience.
Who is the target audience? That depends on the type of site you’re building. Lead generation websites, for example, serve the target audience of prospective customers.
In this series we’re going to look at target audience profiles for corporate websites. You can use these as a kick-off point for developing the audience profiles for your own website.
Let’s get started.